The intention of the campaign is to draw the interest to what is behind bitbop. Every single ad has the ablity to discribe a feature, a benefit or the concept behind bitbop.
Keeping the ad as simple as possible, makes it customizable and expendable. Depending where the ad is placed, a unique micro concept can be created.
Four of the excerpts of my campaign postet here are focused on the ability to use bitbop whereever you want. These four are targeting on a widespread group. As opposed to this the �.to� � ad is an example how to target on a special audience without creating a whole new campaign.