Paper TV
Advertising where everybody has to go...

Solution

The basic idea is to use toilet paper. Rolling it down creates a kind of cinematic impression, similar to a flipbook. Every sequence sonsists of 4 parts, 3 movie stills and 1 part with text + logo.

Toilet paper is quite cheap, easy to produce and you can use it selectively whereever the target group is - in clubs and bars, universities, gamer conventions or airplane toilets in the business class.

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