My idea takes the form of a small promotional gift that puts out Bitbops key message in a fun and unique way!

As shown by my image, the item comprises three elements (all fairly cheap to source for several thousand items to be made within budget)

> A plastic base, displaying the Bitbop logo and the key message
> A small watch movement for displaying the time
> A block of red putty, for the user to shape there own creation and literally "Transform Your Time"

The user can mold the putty to form infinite shapes and create there own small desk clock

The item would be distributed by Bitbop representatives on the street, and be seen by millions in homes and offices across the city!

UPDATE

A competition to design the best timepiece would run alongside the campaign. Details of the competition would be given with the item. It would be spread via Facebook or the Bitbop website, with users uploading pictures of their creations.