viral and out door campaign


The competition exists of two phases:

Phase 1: Online game

It's a game which runs on the youtube channel of bitbop. 
The games consists of pictures, which depicts a movie scene and the viewers duty is to figure out which movie is illustrated through combining the pictures.
there will be three new pictures posted, in an interval of three days, adding up to nine pictures at the end of every round. 
The winners of phase one will have the chance to participate in the Bitbop-jagd

Phase 2: City Hunt

Once the winners have been chosen, they'll participate in the city hunt.
From here on they have to fulfill assignments, to reach the ultimate goal. aim is to finish the assignments as quick as possible and to reach the destination before everyone else. The winner will be rewarded with exciting gifts.