Party’s Over

Design the logo/visual identity for the global no impunity initiative by Transparency International! €7,000 prize pool

Design the logo/visual identity for the global no impunity initiative by Transparency International!

Background

The NGO - Transparency International

Transparency International is a global movement with one vision: a world in which government, business, civil society and the daily lives of people are free of corruption. Through more than 100 chapters worldwide and an international secretariat in Berlin, Transparency InternationaI is leading the fight against corruption to turn this vision into reality.
Since 1993, Transparency International has campaigned for greater transparency and accountability in governments and business. Independent and politically non-partisan they work with partners in government, business and civil society to stop corruption. Every year they provide free legal support to thousands of victims of corruption and conduct in depth research to uncover how corruption affects a particular country or sector.

Corruption is the abuse of entrusted power for private gain. It hurts everyone who depends on the integrity of people in a position of authority. By standing together people have the power to make a difference. Corruption must not pay and the corrupt must be legally, politically and socially sanctioned. 

Take action against impunity for corruption: Party’s Over

Transparency International is engaging in a worldwide initiative to stop the corrupt from getting away with it. 

Who are the corrupt?  Greedy and corrupt politicians, business executives and people in power enjoy unearned benefits and lavish lifestyles, often in full view of the public. It is ordinary people, meanwhile, who suffer everyday as a result of this behavior. The corrupt will continue to abuse their positions of power unless they know there will be real consequences.

How does Transparency International plan to stop the corrupt? The corrupt should be brought to justice and visibly punished. No longer should they receive assistance or protection for their crimes. Prosecuting powers can be strengthened, legal loopholes closed and stolen funds returned to the people. People everywhere need to say no more impunity.

Part of the impunity initiative is to develop a logo/visual identity to communicate its main ideas. The slogan for the impunity initiative is: “Party’s Over”. The corrupt have to be stopped – they should not be able to get away with their behaviour any more.

There are 4 major focal points expressed through the following taglines: 

  1. No votes, no power.
    If citizens stop voting for corrupt politicians, they are voted out, they will have no power.
  2. No bribes, no money.
    If corrupt people don't get money from bribes, they will have no money to launder or to buy companies or luxury goods with money that has illegal origins. 
  3. No privileges, no impunity.
    If all are equal in front of the law, without privileges then those found guilty of corruption will be prosecuted and serve their sentences instead of getting away with it.
  4. No exception, no escape.
    If anti-corruption measures are effectively implemented, everyone will be subject to the same rules and there will be no place for corrupt people to escape complying with it.

 

Help Transparency International to stop the corrupt by designing an appealing, fresh logo/visual identity to illustrate their global “Party’s Over” initiative!

Goals

With the impunityinitiative Transparency International will bring people together against corruption and engage in the different activities planned around the initiative. By developing a strong and engaging logo/visual identity, your creativity can help encourage people to join the initiative and ensure that the corrupt are brought to justice for their crimes. 

Task Definition

Design a logo/visual identity around Transparency International’s no impunity initiative with the slogan “Party’s Over”! 

Your submission has to include the following two elements:

  1. A logo 
    • that includes the “Party’s Over” slogan
    • that consists of a word and/or design mark
    • that can be combined with each of the taglines
      1. No votes, no power. 
      2. No bribes, no money.
      3. No privileges, no impunity.
      4. No exception, no escape.
    • that can be combined with Transparency International’s existing logo but can also be used as a stand alone statement
    • You are free to be creative without the restrictions of the Transparency International brand.
  2. A supporting poster
    • Design a supporting poster which includes the Party’s Over logo and one of the four taglines.
    • Your poster must illustrate your overall visual identity concept, i.e. typefaces, colour palette and visual language.
    • The Transparency International logo does not have to be included on this poster.

Developing the logo/visual identity please do consider the following aspects:

  • Feel free to provide additional examples on how the logo + slogan could be used in other campaign materials such as online and print materials. 
  • The initiative will run in many different languages (i.e. Arabic, English, French, Russian, Spanish) and the slogans and taglines will be translated and vary in length. 
  • You are free to be creative without the restrictions of the Transparency International brand. 

Target Group

This initiative will run worldwide to reach general mass audiences.

Tonality

  • bold/assertive
  • modern
  • dynamic
  • engaging/informal
  • young

Mandatory requirements

  • Your logo must function just as well in the variations coloured and black-and-white and must also be recognizable in a very reduced form.
  • Since the logo/poster will be used internationally make sure that both are multi-culturally understandable.
  • No images inciting hate or violence or discrimination on any grounds. No defamation.
  • Please use fonts that are open source or available under a Creative Commons license, with authorised use for non-commercial purposes. Provide the links where these can be downloaded.
  • For the case that your idea gets licensed you must submit a document compiling the following:
    • graphics preferably in vector format, although AI or EPS formats or Photoshop in 300dpi actual size can also be considered. 
    • List of all fonts used, with links to sources where they can be downloaded
    • Description of exact PMS/Pantone colours used for graphics and text.
  • You should only use images:
    1. for which you own the full copyright 
    2. for which the exclusive rights can be, if required, passed on to the client
      If 2. applies, please clearly highlight the third-party image material 

Useful links

Download material

Click on the following links to download working material and additional information related to the project.

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