PO: Beyond Yes and No
The Acronym "PO" becomes the brand driver with the meanings proposed by Mr Edward De Bono.


The PO gesture reads the acronym as well as forms the party mask (also the pricking a balloon) and communicates the frustration of arrested.

Corruption is complex so would be the ways to counter it hence a branding that is spearheaded by an evolved concept called "PO" as suggested by Mr. De Bono and his work on Lateral Thinking and Creative Processes.

PO fits to the communication strategies along with the Logo visual (or visuals as the proposal is Identity Program). Bold color and typo is used for simple yet multifaceted communication. PO initiates words that can give concise, effecive and well targeted copy towards "Party Busting".



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