Domino effect
Domino effect

Solution

The Logo incorporates the idea of the Domino Effect, where a small change can cause a similar change nearby and escalate until the whole system is broken down. This is a very strong metaphor because it lets citizens know that any action, however small, can make a huge change in the political system. I also wanted to introduce the idea of chain reaction, referring to the cumulative effort we have to make in order to have a fair, equal and transparent system. 

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