Black as background colour stands for an expression of the negative and pessimistic, but also for the emptiness and hopelessness.
For this in contrast stands the signal red colour, which can be found here
as a warning signal and colour.
Red is especially used in the title and slogans of the campaign, the
logo and the framework.
The framework serves as boundary and focus point for the centre of the
image with its distinctive logo of the brand mark and the core message.
The font colour white is used as maximum contrast to black. It symbolizes the positives and the purity and innocence. This strong contrast the white
breaks the black and stands hereby for the victory of the positives over the negatives. Also as victory of the word ( font colour ) over the emptiness
( speechlessness ).