UNICEF is the Children's Fund of the United Nations. It was raised immediately after the Second World War, as an organization helping children in emergency situations. Today UNICEF advocates the improvement of general living conditions of children in over 150 nations. The organization also facilitates the implementation of the "UN-Convention on the Rights of the Child" in 190 nations, which is the fundament for statutory regulation and realization of child rights in every country. Approved in 1989, the UN Child Rights Convention celebrates its 20th anniversary this year. UNICEF Switzerland is launching an idea contest, specifically on the subject of Child Rights.
*Complimentary Award/ Donation & Ideaprice: In this contest, apart from the community prize money, there will be a complimentary award of 1500, which will be donated to a good cause. Once UNICEF decides to realize an idea, the regular prize for a 'sold idea' applies (1500 ). You'll find detailed information here.
Visualize campaign ideas with the capacity to touch and inspire the general public and to put Child Rights on top of the agenda. We're asking for unusual, contemporary ideas that work without resorting to clichés but have the power to create awareness.
You're free to choose your media: Whether you make a poster campaign, a TV Spot, sketch out a slogan or plan performances or activities is up to you. From a series of clay animation clips up to an integrated campaign for the ten most important Child Rights, spread out across a diverse range of media, everything goes.
Before you start, you should engage in learning more about UNICEF and its point of view on the Child Rights and Child Rights Convention.
The Child Rights Convention is quite complex and extensive: there are not only ten basic rights (sorry, there is just a german version at the moment) and they don´t deal exclusively with themes like child soldiers, domestic abuse, starvation etc. There are also rights which are less "attractive" to visualize, for example the right to appropriate living conditions or access to information. (See also Download Material/ Child Rights Convention and here)
Child Rights are not only a Third World theme. Of course, child rights can be discussed also in this context. But UNICEF would appreciate if the contest focused more on diverse rights in an international context.
Also it would be nice if you thought not only about poster campaigns but also about other campaign options.
Your free to choose your target audience. This might be the entire population, or it might be a campaign especially developed for kids or focussing on parents and teachers: It's most important that you manage to catch your target audience's attention.
The tonality should be adequate: appealing and with the needed objectivity.
- the UNICEF Logo has to be integrated
- the Logo is a figurative mark and can't be seperated
get more information here:
Click on the following links to download working material and additional information related to the project.