The idea to the poster campaign is based on the topic of child abuse - domestic violence on children. The motives are a visual composition of abused children and typical parental insults. The aim of the motives is to inspire to be more careful and watchful in our daily environment and to sensitize to the topic of domestic violence. The posters also provide information and facts on the topic of 'child abuse' as well as contact details that allow for support and to render assistance.