Not a game


Living in a third-world country where many human rights (especially child rights) are being violated on a daily basis, I took much interest in this contest.

Upon reading the brief and looking at the guidelines for the creation of this important idea I thought to myself, ¨¨this is not a game, this is a serious issue¨¨ and right then it became clear that I wanted to use that as my main platform for the development of a graphic campaign. But what game to use? What game is complex enough to paralell human society?  Chess seemed to make the most sense based on its rich symbology of race, rank, power, gender and of course, society.

I immeditely designated the obvious roles to each piece: the pawn to represent the child, the king and queen the parental structure, the bishop as adults in general, the horse as animals and the tower as a symbol of barrier.

Each individual ad of the six-ad campaign is conceptually based on a specific U.N ideal found in the Child Rights Convention document.

¨Considering that the child should be fully prepared to live an individual life in society, and brought up in the spirit of the ideals proclaimed in the Charter of the United Nations, and in particular in the spirit of peace,dignity, tolerance, freedom, equality and solidarity.¨¨

As far as technique goes, photography didn´t seem appropriate for this task. A simple, very common strategy-book illustration type appeared to work the best in this project.

It was a lot of fun participating in this contest but it also revived in me  the notion that we all must fight hard for child rights globally.