Giving Greeting Cards

Design a card to be included in UNICEF's holiday and New Year's greetings card collection.

€6,900prize pool

Design a card to be included in UNICEF's holiday and New Year's greetings card collection.


UNICEF is the United Nations Children’s Fund. Founded after the Second World War as an emergency aid organization for children. Today, UNICEF is committed to improving the living conditions of children in over 190 countries.

UNICEF Switzerland represents the rights of children, collects donations for the worldwide UNICEF programs, informs people about the organization’s work and new research and findings in their field. UNICEF observes and accompanies the implementation of the Declaration of the Rights of the Child in Switzerland.

The UNICEF holiday and New Year cards carry a long tradition, not only in Switzerland but also throughout the rest of the world. Each year, UNICEF supplies a collection of greeting cards with various designs.


UNICEF wants to create a new collection of holiday and New Year greeting cards for 2016. These greeting cards should be attractive, appealing to both companies (who send them to their business partners and customers) and individuals which can purchase the cards only by retailers.

All funds raised through the sale of the cards go to help UNICEF in its mission to advocate for the protection of children's rights, to help meet their basic needs and to expand their opportunities to reach their full potential.

Task Definition

Design next year’s holiday and New Year greeting cards for UNICEF.

You should take the following aspects into consideration when designing your cards:

  • The cards should appeal to business or private customers and convey sincere holiday and New Year greetings.
  • Your task is to design the image that appears on the front of the card only; the back of the card is already predefined by UNICEF.
  • You are free to choose from the following formats: A5 (14.8 x 21cm) or 16 x 16cm or 11.7 x 17.3cm.
  • Only use image material for which you own the full rights.
  • The design should not feature any text, with the exception of wishes in multiple languages (e.g. Meilleurs Voeux, Season’s Greetings, Frohe Festtage).
  • The date/year 2017 can appear in your design.
  • You have free rein regarding the look of your card, however keep in mind that it must be compatible with UNICEF’s goals.
  • The design can be festive, figurative, abstract or minimalist.
  • The design should not have any religious associations.
  • The visual should not give the impression of loneliness or being alone (for example: One deer standing alone in the forest would give the impression of loneliness. Better to have a group of deer).
  • The UNICEF logo should not be part of the design.
  • Feel free to propose special materials, textures and print techniques for your card.


Important: UNICEF will choose the Client's Choice Winners not earlier than mid-January 2016. By uploading your idea you confirm that

  • you provide jovoto with contact data that will be valid in January 2016
  • you will safely store the necessary data until then and that you will be able to provide them if your idea is chosen.

If UNICEF likes the style of your submission but not the subject shown, they may also ask you to create a different visual in the same style. In this case they will pay 50% more license fee to reward your extra effort.

Target Group

The first target group are companies that send their business partners and customers holiday greetings and New Year wishes and who want to resume contact with them or remind them that they are here for them.
The second target group are retailers selling the UNICEF cards to private customers. You should appeal to that target audience of UNICEF with emotional and friendly designs.


  • warm, friendly and sincere
  • emotional
  • social (not lonely)

Mandatory requirements

Only use image material for which you own the complete rights so UNICEF can use your idea in exactly the same way you designed it (i.e. you should also avoid using stock images for the background).

jovoto makes it a priority to uphold and promote a professional standard and we therefore reserve the right to remove ideas that appear like collages from stock or clip art. The following elements should not be featured in your design:

  • Religious associations
  • Weapons
  • Skulls and crossbones
  • Sexist insinuations and any form of nudity
  • Anything that glorifies violence
  • Indignity
  • Violations of children’s rights
  • Drugs

In case your idea is chosen by the client to be licensed you must be able to deliver it in a PDF or JPG format with high resolution.

Useful Links

And here's a welcome video from the Project Guide:

UNICEF : Welcome! from jovoto on Vimeo.

Download material

Click on the following links to download working material and additional information related to the project.

Project terms

For this project, special  project terms  apply.

Halftime Feedback

Dear all,

as promised, here’s the summary of the Halftime Feedback from our talk with UNICEF.

First of all a big Thank You for your work so far - they really like the big pool of ideas in the project! 
The feedback they gave consists of some more directions, that they would be interested in seeing at this point:

- There are quite a lot of different styles with different motifs so far - many of them going into a cute / charming / you could almost say childish or naive direction. Which is great! But what they would love to see more of at this point, are designs going into a more PREMIUM direction

- One thing that was received really well, is the theme / motif of the globe. So UNICEF would be very happy to see even more designs picking this up!

- They have noticed, that many of you have prefered blue and green-ish color palettes so far. How about some more red now?

You are now also welcome to use the date 2017 in your designs! (this has been changed in the Brief accordinly) 

Really looking forward to see to which ideas the feedback will lead you. 
Bring on the 2nd half of the project! And keep the questions coming if you have any.



Show older comments (50)

Here we go again,

Welcome everyone to this years UNICEF greeting cards project, I am happy to be taking you by the hand and guiding you all the way for the next weeks!

It will be very refreshing to go trough some snow covered landscapes in the heat together with you guys - really looking forward to see what new designs you come up with this time!

As always: if you have any questions, I am here to help. Send me a private message or leave your comment here under the brief, especially if you think it could be relevant for all.

And now - let the fun begin! Who will be the first one to submit?

Best, Dora

How can I make you my guide for my designs? Kind regards Yon

Hey Dora, in terms of "Only use image material for which you own the full rights." does this includes RF/RM Stock which can be licensed either by myself or UNICEF (in case of RM, exclusivity etc)? Or no stock at all only wholly owned content?

Hi Rene, nice to see you here!

Thanks for checking this with us. UNICEF would like to see greeting cards that are 100% your creations all the way - So yes, please no stock at all :)

Really looking forward to see your ideas!

Hello, Dora! If we can't decide which categories (Business or Private) that our idea serve best for the customer, can we put "Both"? Or the client will decide themselves?

Hi there! Yes, you can definitely put in "both". Thanks for checking!

Hi everyone, it's great to see your submissions - keep them coming!

Please remember: It's not about Christmas cards, as that is a religious holiday and the Brief also points out that your designs should stay without any religious associations. Thanks!

Also: We've just added a little video to the Brief, to say "hi" and welcome you to our 7th(!) project with UNICEF!

Dear all!

We now have a date for the Client's Halftime feedback: it will take place on the 29th June. You can see this info in the timeline, right under the "Prize pool.

about 5 years ago

Hi Dora, this is an interesting project and brief. By now I don't really understand how licensing will work. The brief states: " LICENSING FEE €200 or €300 including significant changes in your design". What does that mean exactly? For €300 the client purchases an idea and the right to change that design? Or is the designer/artist obliged to change the design? Or something else?

Regards Sabine

Dear Sabine, sure I can help you there.

So the licensing fee is €200. In case UNICEF really likes the style of your card, but let's say not 100% of the elements you have used, it might be the case that they would ask you if you could make a (significant) change to it. "The card is great, we would love to license it, but with a monkey instead of that alligator in the right corner." (this is of course a very random example). In that case, UNICEF would offer you €100 extra for the extra work you would put into it. By "significant" we also mean something like the example I used. If it's only about exchanging 1 word in your text, that's not really a "significant" change to your design. I hope this helps!

"If UNICEF likes the style of your submission but not the subject shown, they may also ask you to create a different visual in the same style. In this case they will pay 50% more license fee to reward your extra effort."

about 5 years ago

Dear Dora, thanks for your helful & precise explanation. Regards Sabine

You're welcome! :) I'm glad I could help!

Dear jovotans,

I wanted to thank you for the great greeting card designs so far - keep them coming!

Also, this is a heads up to remind you that our Halftime Feedback talk will take place on the 29th - which is next Monday. So please, if you have any questions regarding the project this is a great time to ask and also a great time to upload & update - as the feedback will of course be given based on the pool of ideas already submitted ;)

Thanks everyone, enjoy the weekend!

Dear Dora By accident I've submitted a blanco page. How can I delete it? Kind regards, Yon

You can upload the right picture and put in on the first position. Than you can delete the white page. :)

Hi there, yes, thanks for the assistance DENKdifferent :)

If you have any further questions / problems related to uploading / deleting stuff : feel free to contact me via private message and I will be glad to help!

I delete the picture, save the changes.....but it won't save.....?

Yes - I will contact you in a private message how this works :)

I have found you today ...hello! Super excited to get started.xx

HELLO :) Great, looking forward!

How many designs each person can submit? thanks

Hi there! In this particular project you can submit max. 10 ideas. This info is always to be found in the Upload Form "post your idea". This number may vary in each project.

Hi Dora, do the cards have to be folded or can they be flat?

Hi there, Thanks for checking!

The task is to (only) design one side (cover) of the card - so actually it doesn't make a difference if it's flat or not ;)

From the Brief: "Your task is to design the image that appears on the front of the card only; the back of the card is already predefined by UNICEF. "

Glad I could help! :)

Are we allowed to share using the Facebook and Twitter buttons for the ideas submitted? The buttons are active ...

Hi Cynthia, Thanks for checking this with us!

You are welcome to use them! And please make sure to leave a hint that people should check out the whole project and the other ideas too - or even participate themselves :)

Cheers, Dora

Is Pinterest ok too? I just shared them there with links back to jovoto!

Hi Dora, can the format be horizontal or vertical? So, When we turn it in do you want RGB or CMYK? Thank you so much for your time Dora!


Hi there Margaret!

  • Horizontal and vertical are both fine. There are examples of both in the pool of UNICEFs previous cards.

  • Since the "end product" is to be printed and not for online purposes, cmyk sounds more like it!

I hope this helps,

Thanks! D.

Hi there everyone,

Just a quick heads up again from my side: the Halftime Feedback summery is on its way to you guys!

Dear all,

as promised, here’s the summary of the Halftime Feedback from our talk with UNICEF.

First of all a big Thank You for your work so far - they really like the big pool of ideas in the project! The feedback they gave consists of some more directions, that they would be interested in seeing at this point:

  • There are quite a lot of different styles with different motifs so far - many of them going into a cute / charming / you could almost say childish or naive direction. Which is great! But what they would love to see more of at this point, are designs going into a more PREMIUM direction.

  • One thing that was received really well, is the theme / motif of the globe. So UNICEF would be very happy to see even more designs picking this up!

  • They have noticed, that many of you have prefered blue and green-ish color palettes so far. How about some more red now?

Really looking forward to see to which ideas the feedback will lead you. Bring on the 2nd half of the project! And keep the questions coming if you have any.

Yours, Dora

Hello Dora , please Explain me more about this Section: what they would love to see more of at this point, are designs going into a more PREMIUM direction. Please explain me more clear about it . Thank you ! :-)

Hi there Elham :)

This section is the so called Halftime Feedback: Each project, at about halftime, we have a conversation with the client to see if the ideas are heading into the right direction - and if they have anything to add after seeing the first pool of ideas.

This is exactly what happened here too: UNICEF is really happy with your ideas so far and suggested a few things / directions they would still like to see in the 2nd half. So it's your chance to grab that direct feedback and implement it in your updates / new ideas!

Yes, one thing they have pointed out was that they would now like to see "more premium ideas". They have the feeling that a lot of the cards have a "cute" style and that they have now an amazing pool to choose from those already. But not so many are more serious, premium. Keep in mind: their target group includes business partners too!

Besides, the more directions, the more different styles = the better :)

I hope this helps to understand it better!

Best, Dora

Hello Dora I've replaced the designs 'Ice Blossoms' with new ones but I still see the OLS designs...... What dis I do wrong?

Hi Dora, I had a problem with downloading the project. I now have two projects that are the same. I have named one "to be removed". Is it possible to remove this project? Thanks

Hi there dear Yon and CharlyROSE! Thanks for your questions.

Here's what happened: you can delete any slide within 24 hours of uploading - after that you need to Project Guide-s help in removing them. This is so that ideas don't just start disappearing everywhere.

This is also one of our FAQs:

Charly: I removed your "black" idea. Yon: check your inbox in a minute ;)

Cheers! - Dora

UPDATE: Hey guys, here's some more news from UNICEFs side!

Seeing your submissions so far, they are now actually open and interested in seeing designs that DO INCLUDE DATES as well - which means you are now welcome to use "2016" in your new years greetings too! (this will be changed in the Brief accordingly)

Thanks and keep up the great work!

2016 or 2017? Most people buy the card for coming new year. But, if client choose & make decision in next January, selling 2016 for the year 2017? It feel kind of weird, right?

Hi there! Well, that's the information I got so far, but yes I will double check! Thanks

Your are so right! "Thank you so much for the hint!" Good that your sharp mind noticed this so quick so we can make a change within 24 hours. I blame the heat ;) 2017 it is absolutely! I will announce this asap!!

Dora, in which format (jpg / pxd ...) to upload files? may i download several cards?

Hey there :) welcome to jovoto!

The info you need is all to be found in the Upload Form (when you click on "Submit Idea") : "Image formats: PNG, PDF, JPG and GIF. PNG guarantees best quality. (Maximum size: 20MB) / Image sizes: Images should be uploaded at a minimum of 1000x1000px "

The number of submission differs in each project. Here you can submit max. 10 ideas.

Looking forward to see your designs, Best, Dora

IMPORTANT CORRECTION The date posted yesterday was wrong: UNICEF meant to ask you for designs with 2017 and NOT 2016. Really sorry for those who have already implemented this in their concepts - I will get in touch with those in a private message! Best, Dora

...that means we must put "2017" in our designs?

I also had this doubt. I have seen several cards with the year "2017".

Hi there,

You don't have to include it! It is optional of course :) But if you want a new years card with a date, it should be 2017! Thanks!

Only five more days to go - how exciting! And the great news is: you have already uploaded more ideas than in any UNICEF project ever before :) Thanks a lot to each and every one of you for your participation and please keep the deadline of 20th July in mind!

I must have gotten cross- eyed .... JULY 20th! Changing it NOW! 4 MORE DAYS TO GO ;)

Guys, you have uploaded almost 400 ideas by now! This is truly amazing, Unicef record broken by far :)

Monday will be the last chance to add to this, please think about the finishing touches over the weekend : Maybe read the client's halftime feedback again and just make sure everything you have worked on get's on the platform by July 20th 16:59 (UTC+0200)!

Thanks a lot, Yours, - Dora

IT'S THE FINAL COUNTDOWN 466 (!) ideas online and just over 4,5 hours left to go! You guys are doing so well, keep them coming :) T-h-a-n-k-s

And so the rating begins!!! Hope everyone gives FAIR ratings and best of luck to everyone :)

Done & ready! GoGOGo!:))

Ahhh & GOOD LUCK to you & all the other designers!!!:)

about 5 years ago

Awesome cards! Good luck to everyone! :)

The submission period is now over and with 500+ designs it was an amazing ride with all of you! Thanks for joining in, I really enjoyed your wonderful (or as skybre said it very well: awesome) designs a LOT and hope you did each others too!

To show how much I appreciate your works, I will take the next 6 days and 19 hours to make sure I have left my stars under each idea - and you should do the same!

Let's determine the community ranking in the next days together - so far there have been 8885 ratings left. I will keep you updated!

Thank You!

Yours, Dora

Hi Dora, I was trying to leave stars under every entry as well, when I got a notice on my profile that my ratings are under review and as of now, not included in total count. Can you please help me here. What did I do wrong to trigger that? I checked under fair rating, and I am giving a 'very differentiated' score too.

Hi there! I will look into this as send you a pm :) Thanks

Thanks Dora. really appreciate it :)

Hello Dora Does a design stand a chance when it's not in the top 100?

Hi there Yon, The Client always chooses the ideas they would like to license from the whole pool - regardless the Community Ranking. All designs have equal chances to be licensed.

Hi Dora, when does the client declare their decision? Same day as the voting closes??

Thanks Dora It's all new to me and there are so many beautiful designs! Really great but it must be difficult to choose. Good luck with the your stars ;-)

I agree - there's once again MANY many WONDERFUL designs in here!

Hello platform. I have a question for the project guide. Why these profiles are supporting all ideas of (gusmonk) if they don't hold any participation on this platform?. it's weird.

Hi there Audrey. What exactly is your question to me? :)

If you wish to learn more about the rating system on jovoto, here's an FAQ that I think you might find useful:

Let me know if I can help you with anything further! Cheers, Dora

Such a crazy rollercoaster!

Dear All,

today is your last chance to vote on the ideas in this project and determine the Community Winners. In just over 6 hours the rating period will be over. So go on and use the last minutes :)

Also: good news for adrenaline junkies ;) Expect a big rollercoaster ride today due to both the last ratings coming in as well as hardcore rating monitoring taking place today. Remember to be f-a-i-r!

Thanks a lot! D.

Btw in Germany you have such a pleasant rollercoaster park - Europa Park! If you haven`t been there I suggest you to go and enjoy! ^_^

Hi Dora, when does the client declare their decision? Same day as the voting closes??

Hey there! Clients usually have a 6 month period to make a decision, which ideas they wish to go with.

In this special project, we have a note in the Brief that says: "Important: UNICEF will choose the Client's Choice Winners not earlier than mid-January 2016. " (you find it under"Deliverables")

So there you go, that's the correct answer to this one :)

Great! Good to know :) just so exciting to wait for the results today.. So many great cards out there, so am sure the suspense must be killing everybody out there! Have fun today ! :)

Hi Dora, This message has appeared on my profile. I don't understand. "This community member´s ratings are under review and are currently not factored into the overall rating score On jovoto we want to enable the community itself to vote and choose the winners. We do rating monitoring to support fairness within this process. If you want to learn more about fair rating on jovoto have a look here."

This (banner on your profile) happened because your rating behavior wasn't in balance…Here you'll find more information about:

Thanks ruflair, but I'm worried, because for not having understood this part, I will be disqualified from the contest.

Or I will have chance not to be the client's choice.

Hi there Claudia! I can have a look at your ratings and send you a pm about this.

Your ratings will not disqualify you from any project as a participant and also won't influence the Clients decision either. So don't worry about that.

Thank you Dora, for his feedback.:)

Great and lovely contest!!!! Good luck for everybody!!!! =)

YAY We have the community winners!

Thanks again to everyone who participated, it's been a great project with sooo many nice ideas, it's a pleasure for the eyes to look trough them.

And here they are, your community top 5:

On nr.1 we have "Wrap yourself by the winter." by Maria! Great job! Following on rank nr.2, the wonderful "Aurora" by Gus On the 3rd place we have "The kids tree" by Brenda! Special congrats for your first amazing win with your first ever jovoto submission :) Fantastic! "WInter Wonderland" by Kakel landed on nr.4, while "TOYZ" by VectorSense took the 5th place - a first win for you too, huge congrats!

And all the others deserve a huge round of applause too! Well done guys :)

They are great works!! Congrats all of you!!

Congratulations guys for your great works!! ヅ

congrats to everyone!

BRAVO to the winners ~ and UNICEF. xo

Congratz, Guys!!! Well done!!!

Thanks a lot to all Jovotans, it was a beautiful contest full of AWESOME cards, Huge congrats to all community winners and good luck everyone with Client's Choice Awards, God bless :))

Congrats to all!!! :)

Big congrats to all winners! great job :) :) :)

Congrats!! Really good.

Hi Dora, what about the Client`s choice :)

UNICEF will choose the Client's Choice Winners not earlier than mid-January 2016. By uploading your idea you confirm that

Hello Dora Has Unicef already decided wich designs they will ad to their new collection?

Hey! I can check that if there's any news on this. Thanks

YES they have! I will make an announcement - thanks for checking with us. Next time we will be faster then you can ask - promised ;)

Ladies and gentlemen, I have news for you!

I am happy to announce that UNICEF has picked theirs favouites! And not just that, but instead of 10 they decided to go with 20 ideas - from 16 different creatives.

WOW! Congrats to all anonymous - any details we can only reveal once all contracts are set and it's all official. The winners have been contacted.

Congrats to all :) Not me this year :)

Hey there,

I'm to happy to announce that the 20 UNICEF ideas from 16 different creatives have been marked. Check out the all the winners! Congratulations :)

All the best, Jess

Big big Congrats to all the winners!! See you next year! :)

Nice collection! Huge congrats! :)

Cool! Big congratulations to all winners and double winners! Well done :)

Congrats!!!! Good works here =D

over 4 years ago

Yeah.!Great choices Unicef! Congrats to all the winners! :))

Dear Creatives,

Sometimes we have unexpected surprises :) This project was completed 3 years ago and Unicef decided to license an additional submission to their New Year greeting cards.

Congratulations to MayaLuna for The world's heart submission.

Have a great weekend, Shir

Thank you very much! :D

Project terms

The following Project Terms are the legal basis for your participation in this particular project.

In §3 we define the rights that you pass on to jovoto when you submit an idea (for example, you may publish and share your idea on other websites or social media but ensure it is clear it is a submission created on jovoto).

In §4 we define the rights that you pass on to the client (for example, that the client is allowed to evaluate or review your ideas in order to help them make their decision). From §4.2 onwards, you find the details about which rights you pass to the client once the project is completed if they decide to license your idea.

In §5 you will find important points on what you will be held responsible for (like respecting copy rights and clearly marking all third party material in your submission).

Project Terms for the "Giving Greeting Cards" Public Project

1.    Scope

1.1    These project terms supplement the Terms of Use for creatives and apply to public projects in terms of section 3.1.1 of the Terms of Use. Definitions contained in the Terms of Use also apply to the context of these project terms. Public projects may be viewed by everyone. All registered creatives may submit ideas for such projects provided they accept these project terms.

1.2    By submitting an idea to the project, the creative accepts the terms of use and these project terms.

2.    Right to be Named as Author

By accepting these project terms and the terms of use, the creative waives any right to be named as author if the client wishes this when licensing the creative's idea. As long as the client does not purchase the idea, jovoto will ensure that the creative is named as author.

3.    Granting Rights of Use to jovoto


By submitting an idea to the project, the creative grants the rights of use listed in section 3 to jovoto.

3.1    Even when participating in a project or submitting an idea, the creative still retains the right, without restriction on content, time or space, to use his own idea for the purpose of self-promotion provided he observes the rights of third parties, in particular those of the client. This does not apply to the first six months following the end of the submission phase of a project. During this period, the creative is not permitted to use his idea in any other manner. The client's trademarks and other related rights may only be used if and when the client explicitly allows this for the performance of the competition. 

3.2    jovoto wishes to point out explicitly that participation in a project and/or submission of an idea does not confer on the creative any right to use material of jovoto or the client. In particular, participation in the project does not give the creative any right to use the logo or other materials belonging to the project sponsor (client) or to third parties. This does not apply in cases where the project terms or the project briefing call for other arrangements.

3.3    The creative submitting an idea to a project grants to jovoto non-exclusive transferable rights, without restriction on time, space or content, to use the idea, including associated creative works and any comments submitted therewith to the extent required for the operation of the platform. In particular, the creative grants to jovoto the right to make every comment and/or idea and the associated works on the platform accessible to third parties and to make any reproductions necessary for this purpose. The creative grants to jovoto the right to edit the works in question in order to present them more favorably on the website.

3.4    In addition, the creative grants to jovoto the right to make comments and/or the idea and the associated works publicly accessible for the purpose of presentation beyond the confines of the project, for example in the jovoto newsletter or in its blog, to distribute them and to edit them, in particular to create and present summaries or individual pictures of videos and texts, scaled-down versions of photographs ('thumbnails') etc.

3.5    Furthermore, the creative grants to jovoto the non-exclusive right, without restriction on content, time or space, to use the ideas and associated works in any medium for the purpose of communicating and promoting the project and/or ideas submitted to the project. To this end, jovoto may reproduce the ideas and associated works, distribute, edit, rearrange them, make them publicly accessible, broadcast and publicly play them in other ways, whereby this includes in particular making them available or broadcasting them by transmitting the content to fixed or mobile terminal devices of other creatives as part of automated subscription services (push services) or download services (pull services) (e.g. by podcast, RSS feed, Atom feed, XML interface or other technologies). The parties to this agreement consider the right of public reproduction also to include, in particular, the right to render the idea and associated works on the website using methods to play back audio and video data that can be received and simultaneously played by creatives (streaming), including the possibility of configuring the stream in such a way that the broadcast data can be stored by the recipient. In order to document the project and/or to promote the platform, jovoto may in particular include the creative's idea, alone or together with the ideas of other creatives, in a catalog of ideas, which will be made available to the client on conclusion of a project, and which it may reproduce as a different form of print publication and distribute (including as poster), where this serves as an appropriate form of publication for the platform, present at trade fairs (in particular in the form of banners, posters, video clips), make accessible as "best cases" on the platform, also in conjunction with other projects, or make generally publicly available, include in press releases or make available to third parties in the course of normal public relations work (for example for external press reports in journals).

3.6    In order to secure the greatest possible level of awareness and reach for the creative's ideas, the creative additionally grants to jovoto the right to publish the creative's ideas, and/or to have them published, on websites of external providers, to make the reproductions required for this and to transfer the individual works (i.e. the corresponding files) to the relevant third party, and/or to grant these providers technical access to the ideas for the above-mentioned purposes, including the right to reproduce the ideas for inclusion in their own websites. In order to achieve the aims mentioned in this sub-section, jovoto may use popular, established technical methods (e.g. embedded functions). The creative therefore consents to the relevant third-party provider adopting the works in question and also publishing them.

3.7    The creative will receive no monetary recompense for granting the aforementioned rights of use to jovoto. In return for being granted the rights, jovoto will present the creative's ideas on the platform and will give him the opportunity to sell his ideas to third parties or to jovoto and to participate with his ideas in projects.

3.8    In technical terms, the platform is a highly complex system with a large number of links. The content of creatives builds on from different user content and is cross-linked with it in many ways, etc. In addition, as a platform for creative services, the platform must provide a high degree of transparency and traceability – also covering the possibility of investigating or searching through events set in the past. The granting of rights of use in accordance with section 3 is therefore irrevocable and extends beyond any end to the user agreement. Content submitted by the creative to the platform can therefore remain accessible on the platform even after this license agreement terminates or the creative is no longer a user of the platform for other reasons.

3.9    jovoto also endeavors wherever possible to allow the creative every freedom to exploit his ideas vis-à-vis third parties. Within the scope of projects the creative may, where applicable, have the opportunity to subject his idea to open content licensing terms (such as Creative Commons licensing). Whether and to what extent this is to apply in an individual project (including the relevant details) will be specified in the briefing. The creative must in all cases explicitly indicate the use of third-party materials, including those that are subject to open licensing.

4.    Granting Rights of Use to the Client


By submitting an idea to the project, the creative grants the rights of use listed in section 4 to the client. The granting of rights of use in accordance with section 4.2 ff. is subject to the condition precedent that the client decides to acquire the creative's idea.

4.1    By participating in a project, the creative grants to the client the non-exclusive right of use, without restriction on content, time or space, to present his ideas and works as such outside of advertising campaigns or in order to promote the project, alone or together with the ideas and works of other creatives participating in the project, in any medium. Moreover, the creative grants to the client the right to use the ideas and works for the purpose of internal and external market research and for preparing the acquisition of the exclusive rights of use to the ideas and works. This may require the distributing and making the ideas and works publicly accessible, limited to the aforementioned purposes.

4.2    By accepting this license agreement, the creative grants to jovoto, subject to the condition precedent of the client's decision to acquire the corresponding rights from jovoto, rights of use to the idea that the creative has submitted to the project, together with all works, performances and activities contained in the idea, and to elements protected by copyright, design and performance protection rights associated with the idea (hereinafter referred to collectively as "works"), for exploitation in all known and unknown manners of utilization, in particular to the extent detailed below. This includes in particular – also in cases where rights arise at a later date – the exclusive, transferable right, unrestricted by content, time and space, and capable of being sub-licensed in parts, to reproduce the idea, and all works, performances and activities contained in the idea, irrespective of whether for payment or not, to distribute them, exhibit, rent out, to publicly render, in particular present, perform, display, make publicly accessible, broadcast, relay via cable or other systems (cable rebroadcasting), reproduce through video or audio medium, to make public via screen, loudspeaker or any other technical device, programs already broadcast or recordings made on the basis of public transmissions or to reproduce in any other intangible form, to edit and rearrange as well as to publish and use any such edited or rearranged form.

4.3    The aforementioned rights of exploitation for commercial or promotional purposes include in particular:

4.3.1    The right to reproduce the idea, and all works, performances and activities contained in the idea, in any tangible and/or intangible, digital or analog, form, e.g. through reprography or transfer to analog media (e.g. packaging, promotional material, advertisements, placards, books, stickers, printouts, pictures, illustrated books, books, comics, leaflets, flyers, photographs, photocopies, photo-mechanical processes, posters, magazines, newspapers), through digitalization or any other form of digital storage and to temporarily and/or permanently store on any other known type of data, video and/or video/audio media such as diskette, DVD, DVD-R, DVD-RW, DVD-RAM, HD DVD, Blu-ray Disc, CD-ROM, CD-R, CD-RW, CD-Audio, Super Audio CD, audio cassette, vinyl record, MMC, SD, MS, MS Pro, Flash Card, Smart Card, Secure Digital Card, memory stick, MiniDisc, DAT, hard disk, server, proxy server, USB stick and/or via transmission in the Internet or other data networks or through transmissions or in database systems; in particular this also includes the right to use the idea and all works, performances and activities contained in the idea for company-internal and -external presentations, in company-internal media such as intranet, PowerPoint presentations and for the creation and distribution of advertisements in print media and in electronic, especially online, means of advertising;

4.3.2    The right to distribute or put into circulation the idea and all works, performances and activities contained in the idea in any known way and on all physical analog and digital media independently or in combination with other works, especially in support of a product, and/or to offer these to third parties, in particular to rent and lend out irrespective of the distribution channel and the embodiment, in particular through distribution of the idea and all works, performances and activities contained in the idea on the aforementioned digital or analog media via wholesalers, resellers or retailers, mail order and irrespective of whether by remote sale, electronic transaction, free transfer or free distribution;

4.3.3    The right to transfer the idea, and all works, performances and activities contained in the idea, in any known technical manner and to make them known, and in particular accessible to the public. This includes, in particular, the fact that the idea and the associated works may be stored in digital form in a data processing system from which they may then be retrieved by third parties 'on demand' as a stream or download or any other form as digital signal via wired or wireless media and/or transmitted there with the consequence that the stored data are transferred to the receiving device of the third party where they may be decoded after storage, intermediate storage or immediately, i.e. converted into text, images and/or sounds and made visible or audible. The idea and the associated works may also be made available to the third party in such a manner that he/she may store the idea and the works contained therein and/or parts thereof in his/her receiving device and may access them there repeatedly. Interactive use by way of on demand is characterized by the ideas stored in digital form being made available to members of the public who are not present at the source of where they are made available, and being made available in such a way that members of the public have access to them and can request their transmission at independent times and places even if transmission of the works to third parties takes place at a later point in time than at the one requested. The online right of use exists independently of the form of transmission chosen by the client or its licensees for the use of the protected material and includes, for example, interactive or non-interactive online systems, electronic databases, the Internet, the World Wide Web, social networks and platforms such as YouTube, Twitter, XING, Google+, LinkedIn or Facebook, Apps, IRC or news, file sharing or application service providing;

4.3.4    The right to send or forward the idea, and all works, performances and activities contained in the idea, to third parties irrespective of whether in 'analog or digital' form whether via data networks in the form of subscription or download services (e.g. by streaming, video-on-demand, near-video-on-demand, podcasting, webcasting, simulcasting, IPTV, mobile TV, push services (such as RSS feed, XML interface, etc.) and pull services of all kinds) or via traditional modes of transmission such as public or private broadcast, rebroadcast and repeat broadcast via radio, television and similar systems of communication and reception, electromagnetic waves, electronic devices, wire, cable, satellite, antenna systems, digital means of communications and other technical equipment, whether via the client's own means of transmission or via public or private broadcast companies;

4.3.5    The right to publish the idea, and all works, performances and activities contained in the idea, first in any desired form at the point in time of the client's choosing irrespective of whether on any type of tangible media or in intangible form (e.g. on the Internet), irrespective of whether independently or in combination with other content such as a collection or multimedia work or as part of an encyclopedia;

4.3.6    The right to commercially exploit the idea, and all works, performances and activities contained in the idea, through the manufacture and sale of goods of all types (e.g. dolls, toys, stuffed animals, sports articles, household, bathroom and kitchen items, garments, printed matter including comics, sound storage media, headgear, buttons) and/or to exploit the media listed and described in this sub-section, the marketing of services of all types using the circumstances, names, titles, figures, illustrations or other relationships related to the idea, and all works, performances and activities contained in the idea, including the right to exploit the idea fully or in part through the production and sale of games/computer games, including interactive computer games, and/or other multi-media productions and/or other forms of work and to promote goods and services of any kind using such elements or through edited or unedited excerpts from videos ("merchandising right");

4.3.7    The right to modify, edit, combine, arrange the idea, and all works, performances and activities contained in the idea, in any manner, especially through correction and translation into any other language, through extension, conversion, augmentation, adaptation, complementing, through inclusion in databases or by the creation of collected works, through the substitution of images and figures, through changes to the characters of figures, or allowing such actions to be undertaken by third parties, and to publish, exploit, or have published and exploited, the edited or rearranged works in any of the ways described in the above provisions.

4.3.8    The rights granted exist irrespective of the technology used as the basis for the use of the right. In particular, the granting / transfer of rights of use are not bound to the form of data transmission (analog or digital), to the means of data transmission currently used or to the type of end-user receiving device. The client is especially entitled to allow this access via any type of equipment or device that is technically able to call up and/or represent the content provided. Access can be effected in particular with the aid of fixed devices (e.g. personal computer, set-top box for digital TV or Internet terminal) and mobile terminal devices, especially mobile telephones (via WAP, SMS, i-mode and any future standards), smartphones, electronic organizers, so-called personal digital assistants (based on operating systems such as Stinger, EPOC, Palm OS, Windows CE/Pocket PC), in particular via wired connections (telephone networks, TV cable networks, ISDN, DSL, Internet fixed line, etc.), via wireless connections (wireless local loop, satellite, radio [in particular DVB-H], mobile telephone networks [GSM, CDMA, HSCSD, GPRS, 3G, UMTS], wireless LAN) or in the process of synchronization with other electronic devices (e.g. via cable and network connection, Bluetooth or infra-red) and on the basis of various transmission standards and presentation formats (e.g. TCP/IP, SMS, MMS, EMS, PMS, smart messages, DVB, HTML, WML, cHTML, e-mail) in all online services, data and (tele-) communications networks, in particular the Internet.

The client is to be able to use the idea fully and exclusively on a permanent basis and to exploit it commercially, in particular for advertising purposes and across all media.

4.4    In addition to, and above and beyond, the above provisions, it is agreed that, if the creative has created a computer program, only the client will be entitled to exercise any proprietary rights to the computer program after the transfer of rights by jovoto.

4.5    Following the transfer of rights, the client is entitled at its own discretion and without the separate agreement of the creative, to transfer the rights listed in section 4 to third parties or to allow third parties to exercise such rights irrespective of whether in the original form or in an edited form. This applies independently of the content and scope of the license terms agreed with the relevant third party, i.e. irrespective of whether through the transfer of the exclusive right of use or through the assignment of individual or several fully inclusive or non-exclusive rights of use limited with regard to content and/or time and/or space.

4.6    The above provisions also apply in the event that the idea, and all works, performances and activities contained in the idea, have been combined with third-party protected material. If a collective creative work with shared copyright ownership has resulted from the combination of the works with other protected material, the creative herewith agrees to the exploitation of the collective work to the extent specified by the above provisions.

4.7    The use of material covered by open access or open content licensing terms for the development and creation of the project idea is prohibited, irrespective of whether this is done by the creative or third parties. The creative warrants that he will not use such material.

4.8    The idea will also remain visible on the platform even after being sold to the client. It will however be marked as 'sold (e.g. as 'Client's Choice').

4.9    The creative waives his right to be named as author in the exploitation of the idea. jovoto will work towards persuading the client that the creative's authorship should be acknowledged as author and that he should be named as such in accompanying material in cases where it is not possible to achieve such mention on specimens of the work.

4.10    Where the creative has used material and/or works of third parties in the course of developing and submitting the idea (for example photographs from publicly accessible databases, fonts, sample texts or similar), he also grants to jovoto and to the client rights of use to this third-party material and to these third-party works in accordance with the provisions of section 4.10. The sole exception to this are those parts of the idea that have been identifiably used for illustrative purposes and are marked as such components used solely for illustrative purposes and are explicitly titled as "SAMPLE" or "SPECIMEN" in the idea. Third-party materials and third-party works that are not marked as such will be treated as if they were the creative’s own works.

4.11    The condition precedent for the granting of rights in accordance with section 4 will be deemed to have been met when the client has made the decision to acquire the rights to an idea of the creative as specified in section 4, the client has informed jovoto of this in writing and jovoto has accordingly informed the creative in writing. jovoto will grant the license rights to the idea to the client immediately after the condition precedent becomes effective and the creative has been informed.

4.12    jovoto will immediately inform the creative in writing in cases where the client desires a direct license of rights from the creative. The creative and the client can then reach an agreement on the scope of the rights granted – if necessary with jovoto as mediator. jovoto will provide a specimen agreement on request.

4.13    The granting of rights of use in accordance with section 4 remains unaffected by the termination of the contractual relationship between the creative and jovoto and the underlying terms of use.

5.    Creative's Guarantee, Indemnity

5.1    The creative guarantees that he has developed all ideas, and works associated with the ideas together with the individual elements, himself, and that he is the owner of all rights that are necessary in order to grant the rights of use in accordance with sections 3 and 4 and to meet any other applicable conditions. The creative also guarantees that his ideas and associated works are free of any third-party rights.

5.2    The creative also guarantees that he will not submit or offer any content, in particular ideas or work samples, that encroach upon the rights of third parties or where content is ineligible in accordance with the above provisions. The creative must check whether his ideas and the associated works infringe the rights of third parties. Indications for such contractual infringements are given when, in particular,

5.2.1    Works subject to copyright, e.g. graphics, videos, photos or text (even when edited or alienated, unless the original can no longer be identified), are used that were not created by the creative himself;

5.2.2    The ideas contain performances subject to copyright or related rights such as live recordings of concerts, plays, circus performances, etc., or parts thereof, or include other performances protected by other related rights such as television programs (including opening and closing sequences);

5.2.3    Third parties have collaborated on the production of the content in such a way that they are able to acquire ancillary copyright, for example for recording, direction, editing, sound engineering, camerawork, etc. unless the persons in question have agreed to the exploitation of the idea created with their collaboration on the platform;

5.2.4    The content includes personal or other sensitive information about individuals or groups of people, unless the necessary consent and/or exploitation rights have been obtained by the creative;

5.2.5    Third parties are portrayed in photographs or videos in such a way that they play a major role in terms of their significance for the photo/video, unless the creative has obtained their explicit consent to the scene and to the exploitation of the results on the platform.

5.3    The creative also guarantees that he is not prevented by any contract of employment or other such agreement from contributing the relevant idea and participating with it in a project.

5.4    The creative will indemnify jovoto from any claims that third parties may assert against jovoto for infringement of their rights as a result of the ideas submitted by the creative. jovoto will inform the creative of any such assertion in writing immediately. The creative will make every effort to support jovoto in preparing a suitable defense. The creative will assume all costs incurred by jovoto in this connection, including reasonable costs for a legal defense. The creative is entitled to prove that the actual costs incurred by jovoto were lower than those claimed.

5.5    The same applies in the event of claims asserted by third parties when the creative infringes legal positions of third parties, in particular trademark rights or personal rights, or other legal provisions (such as prohibitions contained in the Act Against Unfair Practices – UWG) through the subject of the content, irrespective of the authorship thereof.