DESCRIPTION
This minimal card not only have a loving message, but also it's a gift to our Christmas tree. When I saw this new project, I start doing some research about the Holidays theme. Since this card have multiple purposes and publics, I didn't want that it be too much infantil or too serious either. So, I went to a minimal and classic style, where I worked with funny elements from Christmas, like the visit from Santa. In the Holidays, all the kids are waiting for Santa and even some of them leave some snack nearby the tree so Santa can have energies to deliver all the presents in the world. Throught the card, we are almost seeing the ambience of when the Santa is visiting and leaving the presents. From that reference, I developed a color palete with red, blue and gold, and a background color I decided that a light a saturated blue would complement the details of the design. I developed the vector elements too: the presents, the teddy bear, the tree decorations and the candy cane. Also, I start thinking on how this card could be in anyway a gift. I know that a card itself is a wonderfull Christmas, at least to me that I love stationary and little postals. But I'm talking about an even better gift that we could use with a different function. So, I decided that since the design creates a pattern possible to be used in anything, the card has pop up that could be removed and transformed into a Christmas decoration for our trees. That way, UNICEF would be part of all of our Holidays, no matter what.