While making this card, my main goal was the universality of its message. Reindeer, snow, winter spirits, family tenderness appeal to all cultures, genders, religions. The little boy, the spirit of snow and frost, points to a snowflake that is the main focus of the card. He is gentle, and holds his mother's hand, rejoicing in his delicate creation. Pointing to the right, he also moves the composition forward, to a new beginning. His mother's arms are wide open and free, feeling the frosty wind on her arms, as her veil flutters around her. Her head is high and proud with joy, and her hair and horns are full with snowflakes. Her reindeer slender legs are high in a jump, reaching for the night's sky. She and her son, leap through the stars, bringing winter's cheer wherever they go.
Solution
Which theme did you chose for your card design?
I chose the one theme that is in direct correlation with all winter festivities. And that is snow. The reindeer-woman leaps through the night's sky, an animal that is traditional for cold lands. I got the inspiration from when I was working in Iceland, and on one of my walks I saw a couple of reindeer running by. The boy that points to the snowflake, is a snow spirit, that gently puts nature in a winter slumber.
Does your card design appeal both to private and corporate users?
My card appeals to both the private and corporate users because of its neutrality, joyfulness and its ability to spread its happiness to all. It is neutral and can be used for all winter holidays because it does not have any direct religious connotations. The mythological mother and son spread tenderness that is universal to all nations, cultures and religions and it is understood by all.
Are all parts of the design 100% your original work or did you use any stock or third party material? If yes, please link all stock, fonts and Creative Commons material here:
The illustration and design is 100% unique, and is completely the work of my own hands.