Folky New Year
Folky and festive celebration of the new year.
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Solution

We wanted to convey a natural, friendly and organic feel to the greeting card. We chose certain visual elements such as pine wreaths and christmas baubles, but we illustrated them with a different approach. We chose an earthy christmas color palette, and replaced the classic red with magenta (to give it a modern twist) and used water color as the medium to achieve this folky theme. The idea is to print this card on a 300 gsm textured paper, in order to imitate the medium in which the watercolor is painted, and convey an even more natural feel to the piece.

Which theme did you chose for your card design?

Colourfulness and Cheer

Does your card design appeal both to private and corporate users? If not, which of the two target groups is your design made for?

Both

Did you use any stock or third party material? Please list all stock, fonts, and creative commons material!

No

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