UNICEF is the United Nations Children’s Fund. Founded after the Second World War as an emergency aid organization for children. Today, UNICEF is committed to improving the living conditions of children in over 190 countries.
UNICEF Switzerland represents the rights of children, collects donations for the worldwide UNICEF programs, informs people about the organization’s work and new research and findings in their field. UNICEF observes and accompanies the implementation of the Declaration of the Rights of the Child in Switzerland.
The UNICEF holiday and New Year cards carry a long tradition, not only in Switzerland but also throughout the rest of the world. Each year, UNICEF creates a collection of greeting cards with various designs to aid their fundraising efforts.
UNICEF wants to create a new collection of holiday and New Year greeting cards for 2019/2020. These greeting cards should be attractive, appealing to both companies (who send them to their business partners and customers) and individuals which can purchase the cards only by retailers.
All funds raised through the sale of the cards go to help UNICEF in its mission to advocate for the protection of children's rights, to help meet their basic needs and to expand their opportunities to reach their full potential.
Design next year’s holiday greeting cards and New Year greeting cards for UNICEF that can be used in a private as well as in a business context.
Over the years UNICEF has gained considerable experience on which cards sell the best. Here are the insights that can help you make your card win one of the Client’s Choice Awards and generate a maximum of funds for children in need.
UNICEF wants you to create your card around the following categories:
- Baroque and opulence
- Colourfulness and cheer
Please find in the materials exemplary stories created by UNICEF that explain these categories and can help you as a creative starter for your design.
- Christmas baubles
- Winter flowers
- Animals / doves
- Fir branches
- The current year
- The Christmas story
The design should not feature any text, with the exception of wishes in multiple languages (e.g. Meilleurs Voeux, Season’s Greetings, Frohe Festtage).
The date/year 2020 can appear in your design to wish a happy new year.
You have free reign regarding the look of your card, however keep in mind that it must be compatible with UNICEF’s goals.
The design can be festive, figurative, abstract or minimalist.
The design should NOT have any religious associations.
The visual should NOT give the impression of loneliness or being alone (for example: One deer standing alone in the forest would give the impression of loneliness. Better to have a group of deer).
Your task is to design the image that appears on the front of the card only; the back of the card is already predefined by UNICEF.
You are free to choose from the following formats: A5 (14.8 x 21cm) or 16 x 16cm or 11.7 x 17.3cm.
Feel free to propose special materials, textures and print techniques for your card.
Do not use any third party material, unless you own the full rights and they can be transferred to UNICEF. This includes stock and creative commons.
The UNICEF logo should NOT be part of the design.
It is important that your design appeals to either businesses and/or private persons:
The first target group: are companies that send their business partners and customers holiday greetings and New Year wishes. They want to resume contact with their customers and remind them that they are grateful for doing business with them them.
The second target group: are individuals buying the UNICEF cards from retailers and who use the cards to send wishes to friends and family. You should appeal to that target audience of UNICEF with emotional and friendly designs.
- Warm, friendly and sincere
- Social (not lonely)
It is important that your design appeals to either business or private target groups.
Only use image material for which you own the complete rights so UNICEF can use your idea in exactly the same way you designed it (i.e. you should also avoid using stock images for the background).
jovoto makes it a priority to uphold and promote a professional standard and we therefore reserve the right to remove ideas that appear like collages from stock or clip art.
The following elements should NOT be featured in your design:
- Religious associations
- Skulls and crossbones
- Sexist insinuations and any form of nudity
- Anything that glorifies violence
- Violations of children’s rights
There are no specifications as to which graphic elements, images or photographs should be used for the designs. But you should only use images:
- for which you own the full copyright (usage rights)
- for which you can pass on the exclusive rights to UNICEF if necessary (please highlight the corresponding materials)
Important: UNICEF will choose the Client's Choice Winners not earlier than mid-January 2019. By uploading your idea you confirm that:
- you provide jovoto with contact data that will be valid until the end of January 2019
- you will safely store the necessary data until then and that you will be able to provide them if your idea is chosen.
If UNICEF likes the style of your submission but not the subject shown, they may also ask you to create a different visual in the same style. In this case they will pay 50% more license fee for your extra effort.
Required File Format
In case your idea is chosen by the client to be licensed you must be able to deliver an open layered file format (such as a PSD, AI or EPS) in 300 dpi.
Here is a brief overview of what is particularly important to be aware of:
1. When entering an idea for a project, jovoto as well as the client, may display, share and print it for evaluation or presentational purposes.
2. There is a six month exclusivity period:
- in which you may publish and share your idea on other websites or social media and ensure it is clearly labelled as a submission created on jovoto.
- after which you may offer your submission to others and publicly display it.
3. Please ensure that you have noted any and all third party material you used - including the source where it can be found.
5. The project terms clarify rights for your upload as well as the details that go into effect if and when you are informed that someone wishes to license your design.
6. Please carefully check and review your submission and the attachments before uploading them - they can only be deleted within 24 hours.