One of the most visually beautiful elements of Christmas and New Year is the decorated EVERYTHING. String lights is what symbolizes Holidays in my country, people wrap everything from windows to pine trees in a beautiful colorful string lights. In a subtle and abstract way, the Earth itself is made out of string lights, while it is hanging as a bauble. Background foiled with silver. Placement of the elements and the style of illustration gives away the elegance, festivity and a dash of opulence.
Which theme did you chose for your card design?
Elegance as a main theme, with its thin lines and silvered background. Festivity as a secondary theme, presented through the typical celebratory elements/decorations: string lights and baubles.
Does your card design appeal both target groups?
It does appeal to both target groups. To companies and businesses through the abstraction, separation from overly decorated and colored, as well as the elegant feel of it and silvered background. To individuals through the warmth, familiarity, festivity of the Holidays and just enough color to attract. That being said, The Businesses are the primary target audience.
Did you use any stock or third party material?
No stock material has been used.