Dove hands together
This is two hands, one black and one white, together in the shape of a dove
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Solution

This idea embodies the ideas of togetherness, inclusion and festivity. It is a clear, colourful, subtle, yet powerful way to highlight both Unicef's work and brand message as well as the spirit of Christmas in a single image.

The idea is that children from all over the world, all works of life seek peace and love and unity. This is no more appropriate than during the holiday season.

Which theme did you chose for your card design?

This theme is 'colourfulness and cheer'. The image is bright and friendly and draws attention to the different races of the children's hands, coming together in a symbol of both peace and festivity.

But the style of the card is friendly and therefore appropriate for a Christmas card. It fits firmly within the theme and is bright and colourful and definitely a cheerful, yet meaningful, holiday message.

Does your card design appeal both target groups?

Yes. Because of the inclusive nature of the card it has meaning which will appeal to corporate clients but the bright and friendly nature of the illustration is also appropriate for an in-store audience.

It certainly feels brand appropriate for Unicef and appeals to both of the target audiences.

Did you use any stock or third party material?

No. The idea and the drawing are my own.

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