Here's what happened

Approach
The brief itself is left rather open, requiring only that the card designs are religiously neutral and reflect UNICEF’s mission, while targeting both private individuals and companies.  A panel of UNICEF judges chooses a selection of winning designs, which are then realized as part of the following year’s greeting card collection and include the designer’s name on each individual card.

Outcome
Greetings to the world - Each year the winning cards are produced and retailed in Switzerland. From 2013 to 2020, more than 50 ideas have already been licensed by UNICEF, with more to come.  All proceeds from the sale of the cards go towards helping UNICEF in its mission to advocate for the protection of children’s rights and to expand their opportunities to reach their full potential.

“Through the fresh designs from the global jovoto community we meet our customers' current tastes, which positively affects donations.” Elsbeth Müller, General Manager, UNICEF Switzerland
 

Awarded ideas

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