Oil is probably the no.1 source of corruption, bribery and an endless list of dirty deals globally. This goes in particular for Petrobras. Together we can make decision-makers understand the urgency and stop the corrupt from getting away with it. How? We call citizens not to buy petrol for a week or as long as they can. Not only oil patrons will feel this but (due to tax shortfalls) governments too. And we need politicians and law to take action.
Did you vote on unmaskthecorrupt.org?
What’s the best thing about the Unmask the Corrupt campaign?
What do you think could be better?
What inspired you to participate?
Does your idea specificly target one of the cases from unmaskthecorrupt.org?
How does your campaign idea work step by step?
Phase 1: Activation via facebook & twitter. Call for action and invitation to share own contribution "Show us how creative you can get to avoid buying petrol". This is fun & gives people own content that they like to share. Phase 2: By sharing their own actions, the campaign grows reach. Phase 3: If enough people stop buying petrol for a week, this could have impact on sales and tax income of governments. To get measurable effect a specific week or month e.g. march 2016 should be announced.
Which (communication) means are necessary to turn your idea into a reality?
all social media.
Is the design 100% created by you or is there anything we should know about any third party material used?
all mine (except for mood images on the concept chart).