Urban.us Logo #1
Urban only works with people (us).

Solution

The word mark shows a modified, interrupted typography for more dynamics and aethetics. The repetition of the rounded box is used for seperation of the words "urban" and "us". A grey shade is used for the word "urban" to underline the urban aspect. At the same time it conveys a noble appearance.

The figurative mark contains a double "u" as a result of the capital letters of the words "urban" and "us". The leters "u" absorb the curves of the box, resulting in a dynamic look without loosing footing. To increase the positiv impact, the arrow at the end leads to infinity.

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