URBAN US - TYPOGRAPHIC
Typographic solution which is distinctive, in small sizes too and it doesn't need a logo-mark.

Solution

Logo is a wordmark which speaks about solving urban challenges for itself.  With unique approach it is achieved that logo is eyecatchy, memorable, distinctive and legible.

See the slides to find out about the reasoning behind this logo.

Black is used for modernity, power, professionalism, timelessness.
Yellow evokes positivity, motivation, creativity, energy.

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