The outsourcing of work is nothing new in the creative economy, unlike in other industries. It is therefore unsurprising that especially in this sector, many digital platforms have sprung up, serving as an interface between companies and crowdworkers. Through a structured process they present their results to the client and also handle the remuneration and licensing of the results that are selected.
While most traditional fields of work in Europe have binding agreements, rules for fair working conditions and regulations for employers, digital crowdworking platforms operate on the principle of self-regulation. As it currently stands the transparent nature of crowdwork, the voluntary participation of creative workers and the still manageable (in terms of size) niche market, there seems to be no need for urgent action. However, since predictions for the future of work all point to crowdworking becoming more widespread, it’s worth shedding a light on the mechanics as well as the opportunities and risks inherent for the contractor within this business model.
ver.di (Vereinte Dienstleistungsgewerkschaft or United Services Union in English) is the largest trade union in the German service sector and the second largest trade union in Germany. As an affiliated workers’ union in the Deutscher Gewerkschaftsbund, (the German Trade Union Confederation, or DGB for short) with over 2 million members from more than 1000 professions.
With the goal of entering into a constructive yet critical dialogue with crowdworkers, ver.di is launching a crowdsourcing process with jovoto.com. As a first-mover platform for crowdsourcing of creative services and one of the most sustainable and experienced platforms worldwide, ver.di will get direct insights into the opportunities and risks of crowdworking from you, the jovoto community.