The creatives are from different disciplines and backgrounds, meaning that their ideas proposed will be diverse, but because certain projects are not their area of expertise, they might not be coming up with a proper solution.
Opportunity or risk?
The creatives are from different disciplines and backgrounds, meaning that their ideas proposed will be diverse, but because certain projects are not their area of expertise, they might not be coming up with a proper solution.
For example, speaking about product design, I have realize that many times, the non product designers come up with solutions that are atually non feasible to produce, and therefore, wrong. But still, they end up being selected as winner by the comunity, but it is also because in the comunity are non product designers that also thing the idea is good.
ok
no