What is jovoto?
jovoto is the creative workspace of the future. We are a global community of creatives and designers who bring innovative ideas to global brands. When we brainstorm at internet scale, we call it crowdstorming.
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The task for the jovoto community was to design the fan merchandise that every VfL fan will really want to have. ?The creatives could either create brand new merchandise items or suggest new designs for existing fan items.
VfL Wolfsburg is a relatively young club, which has been playing continuously at premiere national league (Bundesliga) level since 1997. The club has set itself the goal of becoming “the most modern football family in Europe”. This should also be expressed in new, imaginative and unique fan merchandise.
More than 500 creatives and fans participated actively in the competition
- 350+ submitted ideas and more than 1.200 idea variations
- 7500+ comments
- 18.000+ votes
Via the VFL fanpage on facebook further VFL supporter were involved in the creation process and share there opinion on the new merchandise items.