This series is inspired by the new book "Wheels of Change (How women rode the bicycle to freedom)" by Sue Macy, and pays homage to Susan B. Anthony�s quote that bicycling �has done more to emancipate women than anything else in the world� ..
The series is timely in that cycling is experiencing phenomenal growth in all corners of the globe and is perceived to be stylish, eco, and chic as evidenced by popular blogs such as copenhagencyclechic.com.
I believe the Victorian images and print ads make a lot of sense for a company founded in the Victorian era and that the message 'cycling for social change then and now' translates to the present.
As more people become aware of the historical linkage between cycling and women's rights, the simple bicycle can serve as a strong beacon of hope and empowerment for the millions of women today seeking freedom from oppression.
�The bicycle affected popular culture in so many ways, including the way people�and especially women�dressed, the music they listened to, the magazines and stories they read, and the slang they used. It made exercise accessible and acceptable, and totally transformed social interactions. For a brief moment in time, the bicycle was THE craze in American life, and it changed things forever. The fact that cycling is important again today makes that period in history all the more relevant.� Sue Macy
�The bicycle will inspire women with more courage, self-respect, self-reliance�.�
Elizabeth Cady Stanton, a leader in the women�s movement wrote in an 1895 article for the American Wheelman.
"I stand and rejoice every time I see a woman ride by on a wheel. It gives her a feeling of freedom, self-reliance and independence. The moment she takes her seat she knows she can�t get into harm while she is on her bicycle, and away she goes, the picture of free, untrammeled womanhood�"Susan B. Anthony