The idea is to build a cooperation between the premium swiss army knife producer VICTORINOX and high class premium fashion labels. VICTORINOX is the number one brand in its product segment. Swiss army knifes individually designed for top fashion brands would help the brand to find its place in boutigues and fashion-shops. It could be sold as an accessoir or a gift directly at the point of sale. The design is based on the individual corporate identity of the different fashion and lifestyle brands within the cooperation.