The task
Develop a new, fashionable design for the Swiss Army Knife! We're looking for your individual ART WORK: sketches, scribbles or technically sophisticated approaches - anything goes, as long as it's illustratable on the pocket knife's small plastic shells (58 mm) and applicable to previous special editions.

The background
The Swiss Army Knife by Victorinox is one of the world’s most famous cult Swiss items. Most people are familiar with the classic red design and unmistakable white Swiss cross.

Victorinox has been bringing limited editions of creative designs for the “little pocket knife” onto the market for two years now; every year Victorinox fans look forward to fresh, bold and unusual motifs. The small version of the cult item immediately won over the hearts of design and Switzerland lovers and tourists all over the world – especially those of fashion-savvy women.

Awarded ideas