The 2012 Swiss pocket knife design project on jovoto was a huge success! Almost 1000 design suggestions were submitted. The Victorinox fan community chose 10 designs, which were also produced and have been available to purchase around the world since summer 2012. The result is the best-selling Limited Edition of the small and fashionable Swiss pocket knife.
The Swiss Army Knife by Victorinox is one of the world’s most famous cult Swiss items. Most people are familiar with the classic red design with the unmistakable white Victorinox logo. The history of Victorinox dates back to the 19th century. The rust-free steel (or “inox” for short) was invented in 1921. In combination with the original company name “Victoria”, the new brand was born. And the traditional Swiss pocket knives are still manufactured in Switzerland to this day. Even if the original is often copied around the world, Victorinox is the market leader in this segment.
For several years now there has also been a small version of the classic Victorinox Swiss Army Knife on the market: the Classic series, 58mm. And for two years the “small red companion and all-rounder for your pocket” has not only been available in red, but also in lots of trendy designs, which are released in limited editions. The small version of the cult item immediately won over the hearts of design and Switzerland lovers and tourists all over the world – especially those of fashion-savvy women.
Victorinox has been bringing limited editions of creative designs for the “little pocket knife” onto the market for two years now; every year Victorinox fans look forward to fresh, bold and unusual motifs. The aim is to generate mainly spontaneous purchases with the aid of unusual designs. And with these special editions Victorinox now wants to expand its appeal, no longer exclusively relying on the red pocket knife as its defining image.
In order to underline the aims, two special prizes will be awarded:
- € 2,000 for the bestselling new Limited Edition.
- Double idea prize for a design that makes it into the permanent Victorinox collection.