INNER VALUES CMYK
CMYK_its the inner values that count

Solution

black is beautiful- but it is only such a strong color because it consists of a whole brilliant color range!

just as the victorinox pocketknife, which ows its strenght to the tools it hides inside- it´s inner values.

additionally the slogan is a play of words which can also be applied to the owner and her (boy)friends

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