Your Swiss Army Knife 2014

Design the Classic Limited Edition 2014 of the Swiss Army Knife! €24,500 prize pool

Design the Classic Limited Edition 2014 of the Swiss Army Knife!


The 2012 and 2013 design projects on jovoto for the Classic Limited Edition were huge successes! The current limited edition, with the 10 Classic pocket knives, is available in stores worldwide. Additional designs from the two jovoto projects were incorporated into the permanent collection of Victorinox pocket knives. Now the Swiss pocket knife manufacturer wishes to work together with the jovoto community and the Victorinox fans again and is asking you to come up with designs for the 2014 Limited Edition. 

The Swiss Army Knife by Victorinox is one of the world’s most famous cult Swiss items. Most people are familiar with the classic red design with the unmistakable Victorinox logo. The history of Victorinox dates back to the 19th century, when the company was founded in 1884. The traditional Swiss pocket knives are still manufactured in Switzerland to this day. Even if the original is often copied around the world, Victorinox is the market leader in this segment. 

Victorinox has been bringing out the Classic series (58 mm) in appealing designs and colors in a limited edition for a few years now. The small version of the cult item quickly won over the hearts of design and Switzerland fans, as well as tourists from all over the world.

After the ideas have been submitted to this project you can be involved in deciding which designs will be made. On the Victorinox Facebook fan page you can vote on which 10 ideas should be produced; the pre-selection of the ideas will be made by Victorinox. 


Victorinox fans look forward to fresh, bold and unusual visuals every year. The aim is to generate mainly spontaneous purchases with the aid of unusual designs.

Special prizes!
In order to underline the aims, two special prizes will be awarded:

  • €2,000 for the bestseller from the new Limited Edition.
  • Double idea prize for a design that makes it into the permanent Victorinox collection.

Task Definition

Develop a new design for the casing of the classic 58mm Victorinox pocket knife!

Your artwork should incorporate the latest trends and graphic developments so they can be ideally depicted on the small (58 mm long) synthetic casing, or shell, of the knife. Your design should perfectly follow on from the success story of the small red pocket knife and its special editions.

What else you need to ensure:

  • Only submit designs for which you own the full copyright and image rights. This includes, for example, pictures of celebrities or third-party brands. The use of stock material is NOT desired either.  
  • You only need to design the synthetic casing of the small Victorinox Swiss Army Knife. 
  • The position, size and shape of the Victorinox logo on the knife may not be changed.
  • Alternative forms and functions and alternative materials for the synthetic casing are expressly NOT required in this project.
  • Please do not submit a design series, but just ONE idea and make sure that your final design is always at the top so it will be displayed in the overview of ideas.
  • Show Victorinox your brand new and most fashionable design ideas; designs that were already submitted in 2012/13 will NOT be taken into consideration for this project.

Target Group

The new model to be designed will be bought mainly by a modern target group between the ages of 15 and 60 years old who enjoy trying new things.


  • You should appeal to the Victorinox target group with emotional, friendly and preferably also bold messages.
  • Any connotations with sex, violence or destruction will be disregarded.

Mandatory requirements

  • Your task is to design only the outer synthetic casing for the small Victorinox Swiss Army Knife.
  • It must be technically possible to produce your design suggestions. An expert team from Victorinox will test the feasibility of your designs.
  • The shape and functionality of the pocket knife may NOT be changed.
  • The synthetic casings are normally white, not transparent and the designs are then printed on them.
  • The following elements may not feature in your design:
    • Weapons
    • Skulls and crossbones
    • Sexist insinuations and any kind of nudity
    • Anything that glorifies violence

Useful links

Download material

Click on the following links to download working material and additional information related to the project.


Show all comments (72)

hmmm, I just went to the Facebook page and I didn't feel strongly enough about any of the designs to take the second required to click "Vote". Even the skateboard design didn't reach me (and as a skateboarder of over 25 years you'd think that was one I'd like) At least the "Little Tool Box" one was an idea relevant to the product. That's the one I would have voted for if the illustration style had been in some way unique. Unfortunately I felt like most all of the designs could have been made by the same person. How disappointing. I'm a big fan of my little swiss army knife, so had hoped for more originality and flavour. I guess these designs reflect the famous Swiss neutrality.
Good luck to all those in the final round, and for those of you that don't win, remember the words of the painter Robert Williams - "It's been proven that the general public will find the greatest satisfaction from that which is the least thought-provoking".


Congratulation and good luck to the chosen one!


Hey there! Was the "Splash" design part of the Jovoto-Contest?

Na klar! ;) They are ALL without exception from this project..


Loved the Splash as well. All my mates voted for it.. had my pennies saved for it.. too bad ;-(


Congratulations to the facebook winners!!! but I have to say I'm really disappointed ....again! A popularity contest, may the one with the most friends win!


Congratulations to WINNERS!!! and congrats to all facebook friends! :]]]]]]]]]]]


I think that was the whole idea about facebook voting, it was a popularity contest..that was what the client wanted as a result...


Popularity in the sense the one with the most friends on facebook and the one that makes the most advertising on their page, I prefered when victorinox chose their designs...I don't think i'll be participating next year!

Dear All,

Today is the day : Victorinox just announced the winners of their facebook voting - which means the NEW COLLECTION IS BORN!

Check it out here:

Congrats to all who made it! The knives will be available already this summer!


Big congrats to all the winners!


Congrats to all the selected designs :)


Congratulation to the chosen 10!


Hi, wann wird eigentlich der Gewinner des Sonderpreises für die beste Idee bekannt gegeben ?

Hi there tocota!
To determine the "Bestseller" the knives need to go into production first and be sold ;))
So it won't be tomorrow. But you will be the first ones to know, don't you worry!


"Doppelter Ideenpreis für einen Design-Entwurf, der es in die ständige Kollektion von Victorinox schafft."

So far we don't have info about a design that would have made it into the permanent collection.

Great News!
Today we are happy to announce a special prize winner!
The Bestseller Design of the 2014 collection is determined now and goes to .... ****DRUMROLL***
Sichtwerk with APPENZELLER ! HUGE congrats from our side :)