Your Swiss Army Knife 2014

Design the Classic Limited Edition 2014 of the Swiss Army Knife! €24,500 prize pool

Design the Classic Limited Edition 2014 of the Swiss Army Knife!

Background

The 2012 and 2013 design projects on jovoto for the Classic Limited Edition were huge successes! The current limited edition, with the 10 Classic pocket knives, is available in stores worldwide. Additional designs from the two jovoto projects were incorporated into the permanent collection of Victorinox pocket knives. Now the Swiss pocket knife manufacturer wishes to work together with the jovoto community and the Victorinox fans again and is asking you to come up with designs for the 2014 Limited Edition. 

The Swiss Army Knife by Victorinox is one of the world’s most famous cult Swiss items. Most people are familiar with the classic red design with the unmistakable Victorinox logo. The history of Victorinox dates back to the 19th century, when the company was founded in 1884. The traditional Swiss pocket knives are still manufactured in Switzerland to this day. Even if the original is often copied around the world, Victorinox is the market leader in this segment. 

Victorinox has been bringing out the Classic series (58 mm) in appealing designs and colors in a limited edition for a few years now. The small version of the cult item quickly won over the hearts of design and Switzerland fans, as well as tourists from all over the world.

After the ideas have been submitted to this project you can be involved in deciding which designs will be made. On the Victorinox Facebook fan page you can vote on which 10 ideas should be produced; the pre-selection of the ideas will be made by Victorinox. 

Aim

Victorinox fans look forward to fresh, bold and unusual visuals every year. The aim is to generate mainly spontaneous purchases with the aid of unusual designs.

Special prizes!
In order to underline the aims, two special prizes will be awarded:

  • €2,000 for the bestseller from the new Limited Edition.
  • Double idea prize for a design that makes it into the permanent Victorinox collection.

Task Definition

Develop a new design for the casing of the classic 58mm Victorinox pocket knife!

Your artwork should incorporate the latest trends and graphic developments so they can be ideally depicted on the small (58 mm long) synthetic casing, or shell, of the knife. Your design should perfectly follow on from the success story of the small red pocket knife and its special editions.

What else you need to ensure:

  • Only submit designs for which you own the full copyright and image rights. This includes, for example, pictures of celebrities or third-party brands. The use of stock material is NOT desired either.  
  • You only need to design the synthetic casing of the small Victorinox Swiss Army Knife. 
  • The position, size and shape of the Victorinox logo on the knife may not be changed.
  • Alternative forms and functions and alternative materials for the synthetic casing are expressly NOT required in this project.
  • Please do not submit a design series, but just ONE idea and make sure that your final design is always at the top so it will be displayed in the overview of ideas.
  • Show Victorinox your brand new and most fashionable design ideas; designs that were already submitted in 2012/13 will NOT be taken into consideration for this project.

Target Group

The new model to be designed will be bought mainly by a modern target group between the ages of 15 and 60 years old who enjoy trying new things.

Tonality

  • You should appeal to the Victorinox target group with emotional, friendly and preferably also bold messages.
  • Any connotations with sex, violence or destruction will be disregarded.

Mandatory requirements

  • Your task is to design only the outer synthetic casing for the small Victorinox Swiss Army Knife.
  • It must be technically possible to produce your design suggestions. An expert team from Victorinox will test the feasibility of your designs.
  • The shape and functionality of the pocket knife may NOT be changed.
  • The synthetic casings are normally white, not transparent and the designs are then printed on them.
  • The following elements may not feature in your design:
    • Weapons
    • Skulls and crossbones
    • Sexist insinuations and any kind of nudity
    • Anything that glorifies violence

Useful links

Download material

Click on the following links to download working material and additional information related to the project.

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