The 2012 and 2013 design projects on jovoto for the Classic Limited Edition were huge successes! The current limited edition, with the 10 Classic pocket knives, is available in stores worldwide. Additional designs from the two jovoto projects were incorporated into the permanent collection of Victorinox pocket knives. Now the Swiss pocket knife manufacturer wishes to work together with the jovoto community and the Victorinox fans again and is asking you to come up with designs for the 2014 Limited Edition.
The Swiss Army Knife by Victorinox is one of the world’s most famous cult Swiss items. Most people are familiar with the classic red design with the unmistakable Victorinox logo. The history of Victorinox dates back to the 19th century, when the company was founded in 1884. The traditional Swiss pocket knives are still manufactured in Switzerland to this day. Even if the original is often copied around the world, Victorinox is the market leader in this segment.
Victorinox has been bringing out the Classic series (58 mm) in appealing designs and colors in a limited edition for a few years now. The small version of the cult item quickly won over the hearts of design and Switzerland fans, as well as tourists from all over the world.
After the ideas have been submitted to this project you can be involved in deciding which designs will be made. On the Victorinox Facebook fan page you can vote on which 10 ideas should be produced; the pre-selection of the ideas will be made by Victorinox.
Victorinox fans look forward to fresh, bold and unusual visuals every year. The aim is to generate mainly spontaneous purchases with the aid of unusual designs.
In order to underline the aims, two special prizes will be awarded:
- €2,000 for the bestseller from the new Limited Edition.
- Double idea prize for a design that makes it into the permanent Victorinox collection.