Your Swiss Army Knife 2014

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Inflatable Summer.
A summer inspired pattern that aims to take you back to that place you'd rather be.

Solution

My design is inspired by the sweltering summer heat. My aim was to create a playful iconic style that would bring a smile to everyone's face. I have chosen to used bold images of the inflatable duck, cactus and chattering teeth to enhance the viewers imagination to think beyond.  I have chosen a humours approach to attract a wider audience that will be sure to get people talking.

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