We propose the idea of using classic, traditional tattoo motives for the design of the Limited Edition Knife. Tattoos have always been a symbol for adventure, exploration and the wild. Throughout the last few years tattoos, especially classic tattoos have seen an unprecedented renaissance, especially in cities such as London, New York, Paris, etc. Especially the new hipster culture, the largest contemporary cultural movement has made tattoos fashionable. Happy Sailor will allow Victorinox to conquer this terrain and sell their product in these new markets.