I Love Victorinox
This case is a twist on the classic 'I <3 ...'

Solution

I adore the raw imagery of the heart and its fine detail, so i began to draw a diagram of the heart and my ideas flowed from here. I think using a realistic diagram of the heart puts an interesting spin on the classic 'I <3 ...'


I also played with the Idea that this love goes both ways.. we love the iconic Victorinox brand and our pocket-knifes and Victorinox loves us. The versatile Victorinox pocket-knifes are there to help us in many situations, so this is a form of love we receive back from our handy and statement pocket-knifes. 

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