Your Swiss Army Knife 2014

Design the Classic Limited Edition 2014 of the Swiss Army Knife! €24,500 prize pool

Current Rank: 157
Sichtwerk
Sichtwerk
157. Rank7.57 Rating91 Ratings60 Comments4065 ViewsSubmitted on Nov 26, 2013
Final rank: 157 of 1202

Appenzeller

Appenzeller couple in traditional costumes as a souvenir.

Making of Appenzeller (Sichtwerk AG, Appenzell)
Victorinox appenzeller3 bigger
Making of Appenzeller Link to third-party material or short usage description : Sichtwerk AG, Appenzell
1/5
Victorinox 1 bigger
AppenzellerLink to third-party material or short usage description : Sichtwerk AG, Appenzell
2/5
Victorinox 2 bigger
AppenzellerLink to third-party material or short usage description : Sichtwerk AG, Appenzell
3/5
Victorinox 3 bigger
Appenzeller "Büebli"Link to third-party material or short usage description : Sichtwerk AG, Appenzell
4/5
Victorinox 4 bigger
Appenzeller "Meedli"Link to third-party material or short usage description : Sichtwerk AG, Appenzell
5/5

Solution

Victorinox is typically Swiss, so is Appenzell. We wanted to depict the canton Appenzell Inner Rhoden in a un-cheesy and human way: The enamored Appenzeller couple.

HD Video Link: https://vimeo.com/81011230 

The illustration respects the shape of the pocket knife.
The graphic style heeds the limitations of the printing technique.

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