Appenzeller
Appenzeller couple in traditional costumes as a souvenir.

Solution

Victorinox is typically Swiss, so is Appenzell. We wanted to depict the canton Appenzell Inner Rhoden in a un-cheesy and human way: The enamored Appenzeller couple.

HD Video Link: https://vimeo.com/81011230 

The illustration respects the shape of the pocket knife.
The graphic style heeds the limitations of the printing technique.

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