Victorinox + Swiss Style
Victorinox + Swiss Style, the sum of two Swiss icons. 100% Swiss. 100% Style. 100% Victorinox.

Solution

Victorinox was founded in 1884. Their famous emblem -a cross in a shield- has been used by Victorinox since 1909. That year, the mother of founder Karl Elsener died and he named the company "Victoria" in her honour.  In 1921, with the introduction of "inox" into their products, the brand and name of the company became the present "Victorinox".

The International Typographic Style, also known as the Swiss Style, is a graphic design style developed in Switzerland in the 1950s that emphasizes cleanliness, readability and objectivity. Hallmarks of the style are asymmetric layouts, use of a grid, sans-serif typefaces like Akzidenz Grotesk, and flush left, ragged right text.

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