The Swiss Army Knife is one of Switzerland’s most iconic and famous products. Most people are familiar with the classic red design and the unmistakable Victorinox cross & shield. Since 1884 when Karl Elsener opened his own cutler’s business in Ibach-Schwyz, Switzerland the production side has been steadily in this village. Even if the original is often copied around the world - Victorinox is the market leader in this segment.
Victorinox launches the Classic 58mm series in appealing designs and colours in a limited edition since 2010. The small version of the cult item quickly won over the hearts of design and Switzerland fans as well as tourists from all over the world.
In 2012 Victorinox has started a new tradition, the design contest “Your Swiss Army Knife”. Designers and Victorinox fans from all countries are invited to propose new motive ideas for the annually changing limited edition. While the 10 winning designs of the limited edition 2014 are available in stores worldwide now, Victorinox is asking you to come up with great design ideas for the 2015 collection!
After the submission period of six weeks Victorinox will pick a pre-selection and YOU can be part of the decision which 10 designs will be produced at the end by voting for your favourites on the “Victorinox Swiss Army” facebook fanpage!
Victorinox fans look forward to knives with fresh, bold and unusual visuals every year. The aim is to generate mainly spontaneous purchases with the aid of new designs.
To fuel your enthusiasm and to value your great creative work, Victorinox has DOUBLED the Client’s Choice Award to 10 x €3000.
In addition to that the creator of the best selling knife from the 2015 limited edition will be awarded with an extra €2000!
A design that even makes it directly into the permanent Victorinox collection will be licensed for €5000.