Victorinox: precision, complexity and visual simplicity. Precision showed in the cuts and folds, complexity in the joint of the composition and simplicity and design.
What does your design show?
The precision, complexity but yet simplicity of the brand. Precision showed in the cuts and folds, complexity in the joint of the composition and simplicity and modern design in the white palette.
What is the unique idea about your design?
It is a pop up cuts precision concept translated in to a graphic piece, it has a concept behind it not just a cool graphic.
Is there a special story behind your design?
I was inspired by the movie 127 hours when the guy is trying to cut his arm he wished he'd had the swiss knife, this lead me to explore the quality of the brand and the fact that it can be a "heavy duty tool" but with a refined and precise background.