130 Years of Experience
1/4

Visual solution

What does your design show?

With 130 years of experience, Victorinox keeps in the marketplace one of the most famous products around the world, the Swiss Army Knife, which is an example of how a great product can be a design icon for so long.

The long beard is a symbol of experience, knowledge and longevity. Values ​​that are aligned with Victorinox and the Classic 58mm Swiss Army Knife.

What is the unique idea about your design?

People love and identify themselves with characters, the visual representation of a face generates empathy. Not to mention that a knife stamped with a long beard is really cool!

Is there a special story behind your design?

Personally I love to represent faces, finding characteristics in people and put them on paper. We are so alike and so unequal!

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