Expression
Expression through creativity from versatility
1/4

Solution

The versatility of a Victorinox Swiss Army knife is the key to it's appeal; useful in hundreds of scenarios, it is used by people doing DIY, crafts, design, industrial work, home tasks etc, all alike. This opens the doors for anyone to use it and express creativity doing so which is what this design aims to represent.

What does your design show?

Quick, expressive brush strokes and inking to symbolise the creative power and versatility of the iconic knife. Three main colours were used, red, green and blue to give an idea of a spectrum to hint at the range of applications. The brush strokes form a rough outline of the Victorinox logo to link the theme to the company directly by suggesting that the painter was expressively drawing the logo. The background was kept white to resemble a canvas.

What is the unique idea about your design?

I made a series of prototype designs using techniques such as ink dripping, throwing paint brushes at canvas, even using my father's knife to print pattens by dipping it into ink (it cleaned nicely in case you were wondering) and eventually settled on this idea, making it on A2 paper and finalising it in Photoshop.

Is there a special story behind your design?

Once in primary school, we were visited by an artist who ran workshops one of which involved describing a feeling, place, experience etc through art mediums (drawing, collage, paint etc.) to encourage us to see art in less liner and simple terms. When remembering this event I was inspired to somehow recreate it, the idea developed into this design.

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