Light. Guide.
Lighthouse always showing the way to the ship, it also a metaphor to guiding everyone


The logo is perfectly match the position of Light, so it make a special meaning for not only this illustration, but also for Swiss knife`s brand idea.

What does your design show?

It quite obvious, lead us to further advanture

What is the unique idea about your design?

Color contrast, make people easily focus on the lighthouse, at the same time, the details are telling more story behind it

Is there a special story behind your design?

At beginning, I am trying to find a good way of showing the logo, and after tried a lot, I surprisingly got the inspiration.

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