“Couturier, a perfect tool to a skilled craftsmen and a best companion for life”


This Classic Couturier design is inspired from the life of a tailor and the components that he/ she uses everyday. The patterns illustrated here consist of the tools that a tailor uses and this multifaceted swiss army knife adds itself to the list as a Master tool to any craftsmen who is in need to create an amazing masterpiece.

What does your design show?

Shows the design components of tailoring by illustrated patterns and mannequin / body form that carrying the strong brand identity of victorinox by taking the shape of the Mannequin sand clock shape.

What is the unique idea about your design?

Brand Identity fitting into the sand clock shape of the Mannequin / Body form and Design icons of tailoring forming the unique underlying pattern.

Is there a special story behind your design?

A tool makes a craftsman's life complete and our classic couturier design makes the couturier/ seamstress/ tailor's lifestyle complete.

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