Your Swiss Army Knife 2015

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Innovation Beyond Time
It's a symbol of innovation expressing the pure and timeless quality of Victorinox crafts.
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Solution

Victorinox products are precious crafts which makes them a piece of art. Innovation Beyond Time is a tribute for the great work of the one of the biggest painters in the history, Salvador Dali, with his painting “The persistence of memory” from 1931. From the very beginning, Victorinox has a touch of style in every product like a well crafted painting. Melting watches is reminding all of us that true values remain awaken after passing time, like nature does. What remains are memories.

What does your design show?

The relationship between innovation and tehnology brought to the state of the art.

What is the unique idea about your design?

The melting clocks from the design, are a unique expression of innovation from art to tehnology.

Is there a special story behind your design?

I related Salvador Dali's story and life with Victorinox background. The connection between art and tehnology is always important in manufacturing high quality and meaningful products.

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