Victorinox Bleu de Genes
Marrying of the titans.
1/4

Solution

The most iconic and identifiable material and object of the 20th century.

What does your design show?

the denim and Swiss army knife represent artifacts which many generations of people will most likely have come in contact with. Both items have transcend boundaries, races and social status. Be it for leisure, survival and simply being collectible, they represent and encompass the true meaning of forms defining the functions.

What is the unique idea about your design?

the simplicity of unison between texture and and shape.

Is there a special story behind your design?

the ruggedness and durability of the pocket knife provides the instant connection with the denim material.

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