This design shows the social side of Victorinox; a metaphorical story of our society.
Your Swiss Army Knife 2015
What does your design show?
What is the unique idea about your design?
We are ants working hard and together to achieve our goals, creating a forceful chain to transport and reach the logo of Vitorinox, which is considered a valuable treasure that needs to be safe.
Is there a special story behind your design?
Ants are simply smart eusocial insects. We could learn a few things from them: strength, will and teamwork, as hundreds of ants work together to carry the logo of vitorinox across the ground.