Your Swiss Army Knife 2015

VictorinoxRead the BriefSee all IdeasCreatives
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Team Work
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Visual solution

What does your design show?

This design shows the social side of Victorinox; a metaphorical story of our society.

What is the unique idea about your design?

We are ants working hard and together to achieve our goals, creating a forceful chain to transport and reach the logo of Vitorinox, which is considered a valuable treasure that needs to be safe.

Is there a special story behind your design?

Ants are simply smart eusocial insects. We could learn a few things from them: strength, will and teamwork, as hundreds of ants work together to carry the logo of vitorinox across the ground.