The adventures of VICTORINOX, the brave Swiss Penguin
Victorinox knife resembles a penguin flipper, so why not tell the incredible story of the brave Swis
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Solution

I imagined Victorinox as a brave Swiss penguin that one day decided to leave Switzerland and go in search of his family, to bring them back home, form the far away district in Canada - Labrador. He is one of a kind penguin, a dreamer that will follow his heart no matter how "cold" perspectives are.

What does your design show?

The design shows a slice from the life of the adorable Victorinox, the brave penguin that went in search of his family from Switzerland way back to Labrador.

What is the unique idea about your design?

he fact that I’ve tried to illustrate the penguin highly integrated within the product, using a part of the super Swiss army knife. Also, the optimistic and compelling story told by the product by means of the main character – the brave adventurous penguin.

Is there a special story behind your design?

I truly love cartoons with penguins – remember Chilly Willy or the notorious penguin band from Madagascar?! I also got inspired from a beautiful Romanian children story about a solitary penguin named Apollodor who went in search of his brothers (http://www.gellunaum.ro/en/tradus/Naum-Apolodor-en.htm). His quest is truly emotional and enchanting. Hope you enjoy it!

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