Fantastic Mr. Victorifox
The quick brown fox jumps over the lazy dog
1/4

Solution

It actually tells the story behind the highly known and worldwide used panagram - that contains all alphabet letters - and it helps illustrate each font conceived till now: “The quick brown fox jumps over the lazy dog".

What does your design show?

Well, it’s about a quick sharp browny-orange fox that jumps over a lazy dog. As simple as that. The dog is calmly sitting in the forest, at a Training facility spot and helps the fox to get trained day by day, counting her best jumps and cheering her up.

What is the unique idea about your design?

It combines a worldwide design symbol – a text used to show various fonts, as it contains all the letters in the alphabet – with a cute story about the perfect dream team: an intelligent fox that trains herself by means of a a lazy dog which just sits in the middle of the forest and waits to be escalated over and over again :)

Is there a special story behind your design?

I got inspired both by Wes Anderson’s movie – Fantastic Mr.Fox and his adorable storytelling style - as well as the passion for fonts usage and the stories they carry. I think Victorinox it’s the kind of Swiss Army Knife that Wes’s heroes would use to accomplish all the tricks they make and to become victorious at the end of their adventure.

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