Melting Clocks
Melting Clocks is a symbol of innovation, painted genuinely by Salvador Dali.
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Solution

From the very beginning, Victorinox has a touch of style in every product like a well crafted painting. Melting watches is reminding all of us that true values remain awaken after passing time, like nature does. Time is like a river, it flows continuously and it has infinite resources. What remains are memories.

What does your design show?

Victorinox has created value for more than a decade, creating innovating products for so many people. When we look back, we see memories, history and core values which created this great symbol of Switzerland.

What is the unique idea about your design?

The unique idea of melting clocks is the value of time and memories. The melting clock is a camembert cheese, melted under the sun, like Salvador Dali says. Victorinox has a history of more than a decade and in all these years the company continued to innovate.

Is there a special story behind your design?

Melting Clocks is a symbol of the power of nature in comparison with the passing time, that starts to melt and compress.

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