Insights Validation: Fa-tasticConsumer Goods Insights for Confidential
- Per contributor
Victorinox – The cult brand from Switzerland and record breaking projects is back – with doubled license fee.
To fuel your enthusiasm and to value your great creative work, Victorinox has raised the Licence Fee for the chosen designs to a total of 30'000€!
Cult item made in Switzerland!
The Swiss Army Knife is one of Switzerland’s most iconic and famous products. Most people are familiar with the classic red design and the unmistakable Victorinox cross & shield. Since 1884 when Karl Elsener opened his own cutler’s business in Ibach-Schwyz, Switzerland the production site has been steadily in this village. Even if the original is often copied around the world - Victorinox is the market leader in this segment.
Your Design for Victorinox
Your task and challenge is to develop a new design for the casing of the classic 58mm Victorinox pocket knife!
Your design should carry on the success story of the small pocket knife and its special editions and the design needs to be understandable worldwide.
The goal of this project is to create outstanding designs for the casing of the classic 58mm Victorinox pocket knife! Victorinox fans look forward to knives with fresh, bold and unusual visuals every year. The aim is to generate mainly spontaneous purchases with the aid of new designs.
The Prize Pool
We are honored to run this challenge for Victorinox and excited to your outstanding designs!