The Swiss Army Knife is one of Switzerland’s most iconic and famous products. Most people are familiar with the classic red design and the unmistakable Victorinox cross and shield.
In 1884, with the active support of his mother Victoria, Carl Elsener opened his first cutlery workshop in Ibach-Schwyz, Switzerland. In 1891 he delivered his first major order of soldier’s knives to the Swiss Army. Following the death of his mother in 1909, Carl Elsener chose her first name Victoria as the name of the company. When the stainless steel (also known as ‘inox’) was invented in 1921, he changed the company name to “Victorinox” by combining Victoria with inox.
Victorinox is now run as an independent company by the fourth generation of the Elsener family in Ibach-Schwyz, Switzerland. The company has been synonymous with quality, functionality, innovation and iconic design, and has done for more than 130 years now.
Today, it is a global company with six product categories: Swiss Army Knives, Household and Professional Knives, Watches, Travel Gear, Apparel and Fragrances.
Since 2010, Victorinox has been producing an annual limited edition of the small 58 mm Classic pocket knife. Back in 2012 the first design challenge was held on jovoto. This contest is now being held for the fifth consecutive time. The Classic Limited Edition 2015 is meanwhile available to purchase in stores worldwide and so Victorinox is now inviting you to submit your design proposal for the new Classic Limited Edition in 2016.
After you have submitted your designs and the community has chosen their favourites, a Victorinox jury will pick out approximately 40 submissions. These designs will then be up for global voting, giving you and Victorinox fans worldwide the chance to decide which 10 designs will be produced in 2016. Imagine how cool it would be, if your design was chosen to go into production and then was available to purchase around the globe?!
The annual limited edition of the Classic pocket knife is a popular collector's item and gift all around the world. The fresh and new designs should also increase the impulse buys and strengthen the Victorinox brand and its reputation of being creative, functional and appealing.